This portal defines styles and best practices for the Lakefront at Little Elm brand, and provides easy access to brand elements. It is not meant to be an exhaustive set of rules but rather a guide to keep the brand consistent and cohesive across channels.
There are both primary and seasonal logos for use. Click the button below to download all files, including original AIs, or click an individual logo to download its respective PNGs.
The primary logo features the word ‘Lakefront’ with an accented sun shape as the letter O. Lakefront is the most prominent in order to communicate that this is a district within Little Elm, while the sun adds an element of playfulness and fun associated with the beach and water. It can be used year-round.
This seasonal logo can be used during the winter season.
This seasonal logo is to be used only during Valentine’s Day campaigns.
This seasonal logo is to be used only during St. Patrick’s Day campaigns.
This seasonal logo can be used during Spring season campaigns.
This seasonal logo can be used during Summer season campaigns.
This seasonal logo can be used during Fall season campaigns.
This seasonal logo is to be used only during Christmas season campaigns.
Our tone of voice is casual, straightforward, and easy-to-understand. It’s not pompous — Lakefront is
a place where everyone can come together. It sounds friendly, passionate, and paints the picture of the Lakefront state of mind. It seems relaxed, chatty, and sometimes a little humorous.
Emojis can be used to enhance this feeling in the mind of the reader. Some common ones to use are the sun, water wave, beach with umbrella, tropical drink, and taco.