LAKEFRONT
Official Brand Portal
This portal defines styles and best practices for the Lakefront at Little Elm brand, and provides easy access to brand elements.
BRAND GUIDELINES
It is not meant to be an exhaustive set of rules but rather a guide to keep the brand consistent and cohesive across channels.
Guidelines
There are both primary and seasonal logos for use. Click the button below to download all files, including original AIs, or click an individual logo to download its respective PNGs.
Roboto Slab Bold
headings
Roboto Slab Regular
subheadings
Roboto Regular
body copy
Sunglow
CMYK: 4, 26, 85, 0
RGB: 245,190,67
Pantone: 136 C
Hex: #f5be43
Deep Blue
CMYK: 100, 84, 39, 31
RGB: 20,51,89
Pantone: 540 C
Hex: #143359
Sky
CMYK: 30, 0, 9, 0
RGB: 173,223,231
Pantone: 635 C
Hex: #addfe7
Sunset
CMYK: 1, 73, 82, 0
RGB: 240,106,63
Pantone: 158 C
Hex: #f06a3f
Charcoal
CMYK: 70, 64, 63, 64
RGB: 45,45,45
Pantone: 7540 C
Hex: #2d2d2d
Our photography style is bright and colorful. Images that have a unique perspective or show real people having fun in the area are favored in order to communicate the brand principles. Avoid using anything that seems too dark or one-dimensional.
Our tone of voice is casual, straightforward, and easy-to-understand. It’s not pompous — Lakefront is a place where everyone can come together. It sounds friendly, passionate, and paints the picture of the Lakefront state of mind. It seems relaxed, chatty, and sometimes a little humorous.
Emojis can be used to enhance this feeling in the mind of the reader. Some common ones to use are the sun, water wave, beach with umbrella, tropical drink, and taco.