Official Brand Portal

This portal defines styles and best practices for the Lakefront at Little Elm brand, and provides easy access to brand elements. It is not meant to be an exhaustive set of rules but rather a guide to keep the brand consistent and cohesive across channels.

LOGOS

FONTS

COLORS

IMAGES

VOICE

Logos

There are both primary and seasonal logos for use. Click the button below to download all files, including original AIs, or click an individual logo to download its respective PNGs.

Download Logo Kit

Fonts


Roboto Slab Bold

used for headings

Download Font

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Roboto Slab Regular

used for subheadings

Download Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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1234567890

Roboto Regular

used for body copy

Download Font

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abcdefghijklmnopqrstuvwxyz

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Colors




Sunglow

CMYK: 4, 26, 85, 0
RGB: 245,190,67
Pantone: 136 C
Hex: #f5be43

Deep Blue

CMYK: 100, 84, 39, 31
RGB: 20,51,89
Pantone: 540 C
Hex: #143359

Sky

CMYK: 30, 0, 9, 0
RGB: 173,223,231
Pantone: 635 C
Hex: #addfe7

Sunset

CMYK: 1, 73, 82, 0
RGB: 240,106,63
Pantone: 158 C
Hex: #f06a3f

Charcoal

CMYK: 70, 64, 63, 64
RGB: 45,45,45
Pantone: 7540 C
Hex: #2d2d2d

Sunglow

This bright yellow is reminiscent of our year-round sunshine and represents happiness. It is a primary brand color.

Deep Blue

This shade of blue is representative of tranquility and peace. It is a primary brand color.

Sky

This shade is a fun accent color that is similar to our bright skies and water.

Sunset

This orange is a punchy accent color that communicates life and energy.

Charcoal

This shade is primarily used for body copy. It is less harsh than true black and reinforces that our district is a place you come to relax.

Images

Our photography style is bright and colorful. Images that have a unique perspective or show real people having fun in the area are favored in order to communicate the brand principles. Avoid using anything that seems too dark or one-dimensional.

Below are examples of approved images.

Download Image Pack


Voice

Our tone of voice is casual, straightforward, and easy-to-understand. It’s not pompous — Lakefront is
a place where everyone can come together. It sounds friendly, passionate, and paints the picture of the Lakefront state of mind. It seems relaxed, chatty, and sometimes a little humorous.

Emojis can be used to enhance this feeling in the mind of the reader. Some common ones to use are the sun, water wave, beach with umbrella, tropical drink, and taco.